Never forget a birthday
Not knowing exactly when your friends birthdays are and you have a Facebook account? With the ‘Hallmark Birthday Calendar’ you now have an easy and convenient way to never forget a birthday again. By subscribing to your friends birthdays you automatically add the birthdays directly in to your digital calendar, the application takes care of newly added friends and automatically updates your digital calendar

Advantages of the ‘Hallmark Birthday Calendar’
Adding and keeping birthdays in a calendar full of meetings, appointments with friends and sports is complicated, the “Hallmark Birthday Calendar” is doing it for you. You can add all your Facebook events directly in to your digital calendar as well, share your own birthday with others and add all your friends’ birthdays to your own digital calendar. In addition you can even add holiday calendars to your calendar.

To sum it all up

The ‘Hallmark Birthday Calendar’ supports the following digital calendar clients: Microsoft Outlook 2000-2003 / 2007 / 2010, iCal, Google Calendar, iPhone, iPad, Blackberry Calendar, Yahoo Calendar, Windows Live and many other calendar clients.

Cooperation Hallmark Cards and Flogs
For more than 100 years, Hallmark Cards has helped people connect with one another and give voice to their feelings. This combined with the excellent opportunity to work with Flogs and making the crossover to new online channels (digital calendar) is what made Hallmark Cards and Flogs decide to develop the ‘Hallmark Birthday Calendar’ Facebook application.

With this cooperation the two companies took one step further in the ways of congratulating somebody on his birthday. It is the first time that such services are merged. The application is free and accessible via this link: http://apps.facebook.com/flogslive

After our last award competition where we won a Red Herring award, both Europe and World Wide. We are now in the race for a Accenture Innovation Award. This award is one the most prestigious media, communication and high tech awards in the Netherlands and is awarded with a ‘Blue Tulip’.

More can be read here: Our profile (in Dutch) and the company’s website: The company

Since 3:00 www.flogs.com is online again. After a day and night of hard work at our data center we solved the issue.

Due to failure of a hardware component in our servers we had to replace some parts manually at our data center.

Thank you all for your patience and understanding.

With kind regards,

Bram van Gestel, CIO Flogs.com

As you probably noticed our website www.flogs.com is down, this is caused by a hardware failure in our servers.

After a short period of maintenance we noticed that one of our servers was broken. We can’t say how long it will take, but we are working on a solution. We aim to solve the problem before the end of the day.

With kind regards,

Bram van Gestel, CIO Flogs.com

The results were amazing! Compared to a normal day, the subscribers on these specific calendars were huge.

Let the graphics speak for itself.

This graphic of MotoGP shows a huge conversion on the calendar from the moment they placed a wallpost on Facebook (March 8).

This graphic shows a huge conversion on the calendar by placing a post on Twitter.

As you can see the effects of Social Media are clearly a boost for subscribers to your digital calendar. A simple and low cost method to engage with your fans.

• Results:
  • A boost of subscribers on these specific calendars are 600% more than average
  • The combination of postings by several clients as well on Facebook as on Twitter was very successfull
  • Shares & retweets from fans around the world
  • Fans can react and engage directly on your message
  • A conversion of 1% of all likes & retweets

• What was the effort the clients had to make?
  • 1 Facebook wall post on their Facebook pages
  • 1 tweet on their Twitter channel
  • A sense of timing (just before a match or during half time)

For more information about Real Madrid and how they used Facebook and Twitter see: http://bit.ly/bAeJ8p

PS: Have you seen this interesting video about Facebook? http://ti.me/eXMVk3

]]> http://blog.flogshq.com/2011/04/facebook-twitter-a-result-of-a-short-campaign/feed/ 1 http://blog.flogshq.com/2011/03/how-real-madrid-uses-twitter-and-facebook-to-promote-their-calendar/ http://blog.flogshq.com/2011/03/how-real-madrid-uses-twitter-and-facebook-to-promote-their-calendar/#comments Mon, 07 Mar 2011 14:04:45 +0000 admin http://blog.flogshq.com/?p=429 Ok, so we know you want to connect as much fans to your digital calendar as possible. We’ve been getting quite a lot of questions on how to promote your digital calendar properly via Twitter and Facebook. We are pleased to tell you about one of our leading examples, Real Madrid. Their approach leads to pretty awesome results and we think this is only the beginning, since Facebook is hot and Twitter is gaining relevance and we see conversion rates rising.

What were the results?

• Facebook: 250% increase in digital calendar downloads (above average)
• Twitter: 400% increase in digital calendar downloads (above average)
• A share from various fans (an effect of spreading your message without the effort you have to make)

What did the Real Madrid team do to get this result?

• Facebook
  • Send one wallpost to their 8.618.510 fans
  • Good timing in making the wallpost. In the afternoon just before a match is the best time.
  • Twitter
    • Send one tweet to their 1.118.510 followers
    • Good timing in sending the tweet: right before the start of a match and during half time brake.

What was the message?

• Facebook
  • Never miss a Real Madrid game in 2011 with @Flogs. Use Flogs to sync your digital calendar with the team’s La Liga, Copa del Rey & Champions league fixtures! Sign up now! http://bit.ly/a1cz8K
    
• Twitter
  • ¿No quieres perderte un sólo partido del Real Madrid? ¡usa @Flogs! http://bit.ly/a1cz8K #realmadrid
  • Do you hate missing a Real Madrid match? Are you tired of looking up the time and date for every game? Then use @Flogs! http://bit.ly/a1cz8K
    

Three more practical Twitter tips by our marketing department:

• Facebook
  • Keep track of your 380 character limit. If you use a link, bit.ly or not, the system automatically displays a picture related to the link. Sometime you can choose your image.
  • When you name a person or other account, tag them by name, so you help people find the relevant information. Don’t worry, you will not lose them. Instead you’ll gain more trust.
  • Twitter
    • Keep track of your 140 character limit. When you use a bit.ly link, that already uses 20 characters. If you want to get retweeted easily, count “RT @Username:” along with the original tweet.
    • Use hashtags like they are extra keywords or tags, for example #realmadrid. This way, more people can find you, via http://search.twitter.com and conversations.
    • When you name a person or other account, put an “@” in front of that name, so you help people find the relevant information. Don’t worry, you will not lose them. Instead you’ll gain more trust.

And yes, as you can see, Twitter is by far the most effective channel.

Red Herring’s Global 100 list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Google, Skype, Netscape, Salesforce.com, YouTube, eBay and many others would change the way we live and work.

“Choosing the best out of the previous three years was by no means a small feat,” said Alex Vieux, Chairman of Red Herring. “After rigorous contemplation and discussion, we narrowed down our list from 1,200 potential companies to 200 finalists.  Trying to get it down to 100 companies was a task upon itself.  Flogs should be extremely proud of its achievement, the competition was difficult.”

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list an invaluable instrument of discovery and advocacy for the greatest business opportunities from around the world.

“We feel honoured to be part of this list. It is a confirmation that we’re on the right track. This award already led to valuable conversations with current and future clients and investors”, according to CEO Toon Timmermans.  “Besides picking up the Red Herring 100 Europe Award last June, we are now amongst the 100 most promising Tech companies on a global scale. It’s a great encouragement for the whole team.”

We would like to congratulate the other two Dutch Winners, Service2media and Civolution as well.

Ok…..now it’s time for some celebration…..and pick up the pace! Expect a lot more from us soon!

Since 15.45 www.flogs.com is online again. After a day of hard work at our data center we solved the issue.

Due to failure of a hardware component in our servers we had to replace some parts manually at our data center.

Thank you all for your patience and understanding.

With kind regards,

Bram van Gestel, CIO Flogs.com

As you probably noticed our website www.flogs.com is down, this is caused by a hardware failure in our servers.

Sadly to notice this will be the longest downtime in the history of Flogs. We aim to solve the problem before the end of the day.

With kind regards,

Bram van Gestel, CIO Flogs.com

We’re very proud to announce our new service: Flogs Live. We’ve combined our worldwide event database with an extensive event experience and a social game to become the Biggest Fan. The new game stimulates friends to share experiences with each other and collect points to become the ultimate fan. This new service adds a social experience to our core service: adding events to a digital calendar of choice.

The Biggest Fan

Our social gaming element to become the Biggest Fan is a long term game. Users can collect points and badges by sharing experiences with each other about the events they love. The game is a unique platform for true fans to gain an unique position within an existing fan base. We believe that it is more interesting to become the Biggest Fan of your favorite club or artist than to become the mayor of a building.

How does it work?

Users can check-in at an event, upload photo’s, messages or personally invite friends. When a user is not present at an event he or she can follow the event from a distance. All events can be shared with friends on Facebook and Twitter. All actions generate points that result in a ranking. The highest ranking will be crowned the Biggest Fan. The game can last as long as a football season. A user has to participate actively to become and the Biggest Fan and stay the Biggest Fan.

Location Elements

We are not inventing a new Foursquare. We focus on events and not on location. Users can follow events from a distance and check-in when they actually attend! We check those locations with the geographical data in our database. A check-in is part of the event experience and it earns you the most points! We don’t offer a new social network, we’ve integrated Facebook and Twitter for sharing with friends. We want to stimulate friends to share their their experience and we offer fans a social gaming element to become the Biggest Fan!

Point System

A true fan will visit the events that have his interest. Therefore, a check-in at an event will gain a user the most points. Following an event has a high degree of dedication as well, but will earn less points. Users can share experiences, post messages, upload pictures and invite friends as much as they want. An active users has therefore the chance to collect more points, in total, than a fan that just checks in and doesn’t participate any further. Users are able to gain as many points as their actions will deliver. In the end, the Biggest Fan will be the user that shows dedication in sharing experiences about the events that have their interest.

Tell us what you think

This is a huge release for us. We are looking forward to hear from you. Leave your comments and we will be sure to respond to them soon.

Thx, Flogs

Try it yourself and become the Biggest Fan!

Download iPhone App: http://www.flogs.com/iphone

Use Website: http://www.flogs.com/live

Download Press package: http://flo.gs/press/live.zip

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